1.1 Background


This text has come out of many things, coincidences and odd circumstances. Much of it was developed in England over the past ten years or so in which I and my business partner have built up a business from very little. Neither of us ever studied business at college though I do frequently read around the subject and I compiled these notes over the years, with the idea that it was the reference material I wanted in the beginning, but that I could not find.
I don’t deal with subjects such as accounting or economics because these are topics covered by many excellent courses and books. What is here you will probably not find in college.

I hope that you will use the good ideas to do good things and throw away the bad ideas as quickly as you can. What is good or bad is your decision.
In presenting this material, one thing I feel sure hits us both. The fact that I come from a country that does not face the same economic problems and difficulties as many parts of the world and so what position am I in to offer advice?

When and if you choose to read this text you will see that I am not attempting to offer advice on how you should deal with and overcome the difficulties in your own country or town or village. You know vastly more about this then me and you as an entrepreneuring knight will have to battle with your own dragons with their own characteristic evils. What I am presenting here is a number of methods that I have found have helped me to fight and sometimes overcome my own dragons.

When I first started entrepreneuring I lived in a house with an outside toilet and in the winter damp meant that a wide verity of things grew in my kitchen that should not have grown there. It wasn’t such a great place. Across the street a boy and his wife moved into an expensive house, with an expensive car etc. He had a business which had been set up for him by his father. As I looked across the street from my small room I could see their beautiful house and car. I had to make a decision. Was I going to spend my time thinking about what he had and I did not, or was I going to work towards the things I wanted. I think you can guess the decision I made, and let me tell you that I have never regretted it.

Success in business should not just be measured in terms of the monitory gain of the head of the business, but also in the well being of the work force. The workforce are the life blood of the business and so care for them is not only a moral duty it is an economic necessity if greater profits are to be made. It is almost always the case that although bad treatment of a workforce my lead to instant increases in production, the long term impact is a different story. A business leader should be seen to act justly and fairly. The reward will be loyalty. A business leader must however not be foolish or allow the business to be taken advantage of by a member of the workforce.

True leadership is to be worth following. Never be afraid to follow when it is worth doing so. Be both a good leader and a good follower, as and when you are required to do so. I hope this text will help you in both.


It is evident that in problem economies there is a need not only for the “top down” approach which comes from governments, but also for “bottom up” approach, where large numbers of individuals work to make changes happen on a local level. These people lead action on a small scale and overcome local problems. These people start businesses from almost nothing and these businesses form the life blood of the micro-economy. These business are the seeds of greater things.

The focus must be on developing “more small” businesses rather than “less large” businesses. Small businesses by their very nature, spread the risk of investment and often form the seeds of larger businesses.
Included in the objectives of any micro-entrepreneuring course must be:-
  • To accelerate the development of micro-businesses, that is businesses having less than $1000 investment.
  • To encourage proactive leaders to emerge and initiate new projects for good at a local level.
  • To identify and reach the guestimated 0.1% of the population with potential for micro-entrepreneuring and to provide methods and principles that may be of use to them in real business and leadership situations.
  • To enable these micro-entrepreneurs to act and lead effectively.


You are encouraged to distribute this text but must retain the copyright notice –

Copyright © 2000 Tom de Havas

You may not sell copies of this text for your personal or corporate gain.  In making use of this text you have an obligation to distribute it to those whom you feel it may be useful to or who require it.

You may not modify the text without the authors permission. You may use this text for yourself or as part of a course provided that you distribute it to students at cost or make them aware that it is available. The author accepts no responsibility for any consequences of the use of this text.

I may be contacted via email -
Although I will do my best to reply to email. If I do don’t reply quickly or do not reply at all it may be because I simply cannot. Please forgive me.

About The  Author

I put together when at the age of about 27 I started to get myself seriously organised to make some money and sort out my life pro-actively. It was a rewarding surprise to find that the material contained in it was of interest to some classes I taught. I have reworked the text, in the hope that it also will prove of some use. What is presented in this text is not a set of right ways. It is just a set of “tool ideas” that may or may not be used until something better is available. I am not an expert, just a survivor.


(Written in the year 2000) Moldova is just East of Romania. It is a small country with a population of approximately 4.5 million of which approximately 0.7 million live in the capital, Chisinau. The country is in an economic depression with many people earning only enough for food. The average wage being $20 per month and the price of a loaf of bread $0.15 . Clothing is also staggeringly expensive in proportion to the average wage. These conditions plus the lack of hot water, heating and gas in many of the huge residential tower blocks of Chisinau, leaves a demoralised population struggling to uphold standards.

Butter, bananas, oranges, milk are all luxuries. Survival is based largely on the use of savings and clothes accumulated during better times, or income from outside. How long can such an economy last?

What initially started as an opportunity for students to practice English, in the “Academia de Studii Economice”, soon became a talk on micro-entrepreneuring which I repeated a number of times.

I wish to thank all the students and also Dr Elena Chislari for their enthusiasm and support, which has given me the incentive I needed to pull together this text and distribute it. I hope that it will be of use to micro-entrepreneurs and potential micro-entrepreneurs in Moldova and elsewhere.

If there are to be any heroes in this world then it is not those men and women that reduce crops and cities to smoking ruins. It is the men and women that in the most difficult circumstances bring people together to plant and build, not just to their own benefit but for the benefit and of those that follow them. Only they will gain the lasting benefit and profit that comes from the support of loyal followers.

“Be responsible for the outcomes of your decisions and actions. Regard your followers as your own beloved children and they will follow you where ever you may lead, see them as your beloved sons and they will stand by you even unto death.” Sun Tsu

© Tom de Havas 2000. The information under this section is my own work it may be reproduced without modification but must include this notice.